Friday, April 1, 2011

How to Choose a Name for Business

Once you decide to start a business, the next question that comes to your head is how do you get the best name for business?
What name would be unique that would give you a good start? These are critical questions as you start your business because a great name is and will be a powerful force in the branding, marketing and advertising campaigns of your business.
A good name; gives you the brand identity, differentiate you from competitors, announces who you are and what you stand for, make an emotional connection with your audience, acts as a directory of your services, helps to build a brand that ignites the passions of your customers and can cause your success or contribute to your failure.
So when is a name powerful? A good name makes your business easy to market, easy to remember, simple to pronounce, simple to spell, conveys your niche, stirs customer interest, and attracts the clients you want.
To pick a good name for business; analyze your company, evaluate your market, start a list, test your choice, do your trademark homework and make a final selection.
I would also recommend you check and download a free naming guide from Igor.
It has everything you've always wanted to know about naming companies, products and services.
A powerful name is a fresh way into the hearts and minds of your customers, it redefines and owns the conversation in your industry, and engages people on as many levels as possible.

I would like to hear from you! Share your thoughts on naming in the comments section below.

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