Monday, July 4, 2011

Top 5 Marketing Ideas for Entrepreneurs

To succeed as an entrepreneur, you need to attract ideal customers to your business. At times getting the right mix of strategies and tactics can be challenging. To help your business be seen, heard and have the flood gates of customers opened, I have compiled 5 simple marketing ideas that will increase your visibility and attract you more clients. Here they are:

Social Media
The sudden explosion in the use of social media networks such as Twitter, Face book and LinkedIn has provided an excellent way to communicate with your potential clients. Use these social networking sites to connect and communicate with the people who have interest in what you offer. If you have a website you can also use the social networking sites to drive traffic to your website which is also your storefront. If you can commit to blogging, write about interesting tips, resources and ideas pertaining to your expertise or business at least three times a week as a way to increase your business profile.
Join professional and trade associations and use this forums as a tool for growing your business. It is in such forums that you will meet more people, and the more people you know, the more friends you have. These people you meet are consumers, their families, their friends, their suppliers and their customers and all people who might be interested in what you have to sell if they got to know you and your product or service.( Learn more on networking from this previous post; Networking and partnership.)
Exhibit at Trade Shows
Exhibiting at trade shows is a great way to generate leads. Be sure that you select a trade show that is well-attended by your target market.

Advertising can be a highly effective lead generator. Tap into your memberships, associations, alumni organizations or local media.
Provide Excellent Customer Service
 Pay special attention to your customers. Get creative with how to this: Go an extra mile to make them feel special. Call to thank them. Have a happy hour or special discounts.

If you have other great marketing ideas for entrepreneurs share them in the comments section below. Thanks for reading.

To Your Success!
Patrick Juma
Paradigm Partners Services
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